AEEPP, Spanish Association of Periodical Publications' Editors

WORLD CONGRESS

Some of the topics for discussion

- New Formulas to develop a profitable publication
- How to handle cost cutting effectively?
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How to franchise our publications?
- How much is my editorial worth?
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Trading publications Exploitation agreements, mergers and joint ventures of publications
- How to define the edition, in order to achieve a better and increased market penetration
- Advertisement: the aim is to have it bought, not to sell it
- Where are the market niches?
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Identify hidden incomes which could grant new strength to your business model
- Maximize the value of advertisement in each media